Your sales operation. Built, staffed and managed, in 90 days.
Done gambling on lead gen agencies, lucky hires and referrals? I build the system, hire the people, and manage it week to week, so sales stop depending on effort, individuals and luck.
One call: how you sell today, what I'm seeing, and what I'd do about it. Useful whether or not we go further.
Sales you can predict
Month after month, not feast and famine.
A machine you own
Playbook, CRM, people. Yours to keep.
Managed for you
Run week to week, reported in one page.
You don't have a sales operation.
You have sales activity.
Activity depends on effort, individuals and luck. An operation produces, month after month, whoever's in the room. It usually looks like one of these:
- /01You're still the sales teamEvery meaningful deal comes through you. Referrals are slowing, and when you take a week off, the pipeline takes a month off.
- /02You hired. It hurt.A rep, maybe two. Twelve months and £50–80k gone, not much to show for it. Salespeople do work. They just can't work inside a business with no sales system.
- /03Good months, bad months, no idea whyYou've got salespeople on the payroll and deals slipping through the cracks. You manage them in the gaps between running the company, so nobody's really managing them at all.
- /04Growth has flatlinedThe team works, but the numbers stopped moving. One channel, usually referrals, carried you here, and nobody owns finding the next one.
- /05It all rests on one personMaybe you, maybe one good salesperson. Either way, the process, the relationships and the pipeline live in their head. If they ever walk out the door, your sales walk with them.
Whichever one is you, the answer is the same: an operation, not more activity.
The usual fixes don't fix it.
Lead gen agencies
Sell you meetings. Poured into a business with no process and no management, they leak straight back out. Stop paying and it all stops.
You rent. You own nothing.Recruiters
Sell you a CV. They can't tell whether someone can actually sell, and they take no responsibility for what happens after day one.
Nothing after day oneA sales director
Could fix it, for £120k+ a year, plus the risk of hiring the wrong one. At this size, that's a bet you get to make exactly once.
A £120k betThe missing option
Someone who builds the system, puts the right people in it, and manages it until it runs. Then hands you the keys.
That's the option nobody sells. That's what I do.
From a free call to
a running sales operation.
- /01
A free 30-minute callFree
You tell me how you sell today; I tell you what I'm seeing and whether I can help. If it's not a fit, I'll say so on the call.
- /02
The Sales Operation Review£750 · credited in full
I get inside the business: your CRM, pipeline, proposals, sales calls, pay plan. You get a written report: what's broken, what it's costing you, and exactly what I'd do. Yours to act on, with or without me.
- /03
A 90-day programmeFixed scope, fixed price
Launch, Reset, or Scale-Up, agreed in the Review before a penny moves. All delivered by me personally.
- /04
I keep running it for youOptional · monthly rolling
Most clients keep me on for Fractional Sales Management: I manage the salespeople, the pipeline and the numbers week to week. Sales-director-level management, without hiring one.
Stop after the call, or after the Review. Both are worth having on their own.
Which one is you?
Three 90-day programmes. You take the one that fits. Fixed scope, fixed price, delivered by me personally.
- ✓Who you sell to defined, the offer sharpened
- ✓Your sales process written down, out of your head
- ✓CRM, pipeline and pay plan set up properly
- ✓The hire run end to end: live selling assessment, scored shortlist, you pick
- ✓Trained and managed until they're producing
- ✓Your reps, pipeline and selling reviewed honestly
- ✓A written sales process everyone follows
- ✓A CRM that tells the truth
- ✓A pay plan that rewards the right things
- ✓Weekly management: targets, call reviews, deal coaching
- ✓The strategy for your next stage: where growth actually comes from
- ✓Your next channel built, typically structured outbound
- ✓On your systems, run by your people, trained by me
- ✓Forecasting and metrics to manage the operation by numbers
- ✓Your sales manager hired and installed
Not sure which stage you're at? The scorecard tells you in five minutes.
Not leads, not CVs, not advice.
A working sales operation.
Five parts, installed in your business: the things agencies, recruiters and trainers all assume someone else has built. Think of it as the operating system your sales run on.
Strategy
Exactly who you sell to, why they buy, and an offer sharpened until it converts. Most sales problems are decided here, before anyone picks up a phone.
Process
Your sales method written down step by step, from first contact to closed deal, so it exists outside anyone's head and every deal is worked the same way.
Pipeline discipline
A CRM that tells the truth. Every enquiry answered fast, stages that mean something, and numbers you can manage by: conversion rates, deal velocity, a forecast you can trust.
Team and structure
The right people in the right roles, doing the right things. Who you need, what each seat owns, and a pay plan that rewards what you actually want done.
Performance management
Weekly targets, call reviews, deal coaching, accountability. Salespeople rarely underperform because they're lazy. They underperform because nobody is managing them.
- +27%Higher conversion rateTeams following a defined, documented sales process.
- +42%Better forecast accuracyCRM-driven teams forecast far closer to actual.
- −21%Shorter sales cycleFewer deals stuck in "thinking about it" (Ebsta/Pavilion, 4.2M opportunities).
- −33%Less sales admin timeThe team spends time selling, not on busywork.
- +34%Higher sales productivityLess chasing, less reminding, less firefighting.
Industry benchmarks for businesses with a documented, well-run sales process. Your results depend on execution.
And every part of it is yours. You're buying an operation, not renting my effort.
Who this is for, and who it isn't.
This is for you if:
- ✓You're B2B, doing roughly £500k–£10M
- ✓You're still central to sales, or there's a team nobody's really managing
- ✓You're ready to invest in the fix, not another quick tactic
- ✓You can fund proper sales talent at market rate
This is not for you if:
- ✕You want leads by the kilo and nothing else
- ✕You're pre-revenue or B2C
- ✕You want a £30k “hunter-closer-account-manager” unicorn
- ✕You want a report and a pat on the back
I build things. I don't just recommend them.
Delivered in 90 days,
or I work free until it is.
By day 90 your programme is delivered in full: system live, people in place, pipeline visible. If it isn't, I keep working at no further charge until it is. And if a hire I ran doesn't stick, I re-run the hiring process at cost.
Less than the cost of one mis-hire.
You get the whole sales operation.
One mis-hired salesperson costs £50–80k and a lost year. A sales director costs £120k before they've built anything. The programme is £15,000, fixed, and you own everything it builds.
For the price of one hire done badly, the whole operation done properly.
What it costs.
The lowest-risk option on the table, and the only one you own at the end.
What it's like to work with me.
A few of the businesses I've built sales for over the years, in their own words.
They did everything exactly as they said they would. The difference was seeing the ROI on paper before we started. It's changed the shape of our UK business.
After the initial consultation they very much took over, and it was a very hands-free experience. It allowed our key account manager to focus on the positive conversations coming back.
It's given us more time to focus on the operations of the business, and it's allowed us to grow a lot. We've opened up opportunities and industries we previously weren't in.
It's been a completely painless process. They deliver on what they say they're going to do. It gives me the confidence that we can grow our pipeline, and in turn grow our business.
The communication was great. We didn't have to worry that things were being done in the background, we just knew that they were. We've managed to get six additional customers on board.
It alleviated pressure on us as a team, because we're just obsessed with building great products. They've been professional throughout, and I'd definitely work with them again. I'd recommend them to other businesses too.
I've done this for my own companies.
Now I do it for yours.
I've spent 25 years building businesses of my own. Five companies, many industries, and in every one of them I hired, trained and managed the salespeople myself. Three of them I went on to sell.
Everything in these programmes (the processes, the hiring method, the management cadence) comes from running my own companies, with my own money at stake, living with the results.
And I know where you're likely to be, because I've been there myself: a good business, real customers, and a sales operation that hasn't caught up with the rest of it. That's the gap I close.
Get 30 minutes of free sales advice →The questions founders
actually ask.
Find out what's actually broken.
A free 30-minute call. What I'm seeing, whether the Review is worth your £750, and which programme I'd recommend. Or that I'm not the right fix, if I'm not.